Provogue

The Client

Provogue is an Indian clothing and accessories retailer based in Mumbai, Maharashtra. It was launched in 1997 as a menswear fashion brand for contemporary clothing. Over the years the brand has expanded its collection of men’s and women’s fashion apparel and accessories. Provogue wanted to improve their online sales and was looking to develop a mobile e-Commerce mobile store application. This shopping application would serve as a retail app and deliver the same features as its existing e-commerce

Objective

The client required to build a retail mobile store for selling their products. The solution should have an intuitive user interface with added features like user management, product listing, product search with shopping cart and payment integration. The application must run flawlessly on various iOS and android based devices and smart-phones and deliver a unified shopping experience.

Challenge

  • Product and user data management
  • Mobile payment and shopping cart integration
  • Device compatibility for existing and next generation devices
  • Deliver unified user experience

Approach

To deliver a mobile web store solution, the team at communicationcrafts designed, developed, tested and deployed the mobile application for iOS and android mobile phones. The solution methodology was focused on building a cross platform mobile application for iOS and android platform to deliver product categorization, product search, user management and providing inventory visibility to the customer. The solution was built using many reusable components like custom views, navigation control and app sync functions for rapid application development. Also, many branding and marketing functionalities were added to the app like location based messaging, notifications and social media integration as a part of multichannel user experience

Business Benefits

  • Optimized offline sales process
  • Streamlined product and inventory management with advanced business logic
  • Integrated mobile payments
  • Higher sales with optimized user experience

Technology and Tools

  • iOS & Android
  • Xamrin
  • MySQL
  • Web Services