Video Production Blog - Communication Crafts

Being a leading Video animation company, we acknowledge the importance of diversity in video production. From animated explainer videos to animated motion graphic videos, we love to innovate! Popular misconceptions surrounding animation often results into a company overlooking animation altogether, which would make for a rather incomplete marketing strategy. Some may mistake animation just to be limited for educational tutorials or some might think it’s just cartoons for kids. Well, we assure you. That’s not the case!

June 18, 2020 Read more

Quick Tips for Making an Effective How-To Video

Film

The search for ‘How to videos’ on YouTube have grown by over 70% in just a year. From small crafty fixes to big scaled projects, people are always turning to how-to videos in the hour of need. Don’t know how to bake a cake with just 3 ingredients? Neither do we, but we all know it’s just a search away! Calling your mum was the original way of understanding something but with times, we too have changed.

June 12, 2020 Read more

Tips to create the perfect Stop Motion Video

Film

It’s quirky, it’s fun and absolutely cool without a doubt! Stop motion is one of the most captivating and intriguing styles of animation to ever exist! We’ve all been mesmerized by iconic stop motion animation commercials, which probably led us to go to the nearest art and craft store to try our hands on clay stop motion. But you can do much more than that. You can use stop motion animation format for the next holiday, celebrating your company’s anniversary or even a new campaign for thanking your customers!

May 20, 2020 Read more

Why Video Should Be an Essential Component of your Content Market...

Film

Video content marketing has been named one of the most powerful and effective marketing strategies. We’re sure you might have already noticed the growing impact of video marketing around you. The importance of video marketing should be highlighted because of its frequent usage and interactive qualities that lead to an increased number of people resorting to video content for the mixed purpose of entertainment, education or simply exploration. Video content is accessible everywhere, anytime and on all platforms. It’s obviously a no shocker that it is already a $135 billion industry.

May 19, 2020 Read more

The Do’s and Don’ts of Homepage Videos

Film

Remember the time when you set up your own website? We’re sure it was a truly memorable and proud experience. Your website is the gateway to your brand’s long lasting impression. A memorable first experience of your brand is extremely crucial for your potential customers. With tons of distractions, the constant threat of your viewer exiting your webpage without paying any heed is often a fear that lurks around.

May 11, 2020 Read more

WHY DO YOU NEED AN OFFSHORE VIDEO PARTNER- AND RIGHT NOW!

Film

Video is taking over the world. Well, if not the whole world, at least the world of marketing. And why not, producing a marketing video has become irresistibly cheap. And the audience, simply can't help pressing the next button before getting immersed in another video. A smartly created video is the best way to communicate the features or benefits of your product or service.

May 8, 2020 Read more

Time-Saving Shortcuts for Video Editing in Adobe Premiere

Film

This software designed for video editors provides great tools for enhancing their work and the quality of output. Adobe Premiere video editing software is a remarkable platform which has been used by video editors from all walks of life, whether it is a video maker in Hollywood or a freelancer who’s just starting out! The platform isn’t just limited to providing tools to edit footage but gives the liberty to fine tune audio, adjust colours, composition- all while enabling professional touch.

May 6, 2020 Read more

Boost your Brand Awareness with Video

Film

As a leading video production company, we swear by video marketing strategies for increasing brand awareness! The holy grail of the perfect marketing campaign is video and there is no doubt about that! Whether it is showcasing your new product line, launching a new feature or showcasing your company culture- brand awareness videos are a go to! Brand identity videos consist of visually appealing elements and aesthetics true to your company’s values. These corporate brand videos increase brand loyalty by staggering rates.

May 1, 2020 Read more