How the perfect thumbnail garners more clicks on your video!
Being a leading video production company, we know the amount of work that goes into the entire process of scripting, shooting and uploading the video. It’s essential that these steps are carried out with utmost attention to detail so that you can approach and appeal to your audience the way you intend to. But what if your audience doesn’t get to see how awesome your video is? Well, a good thumbnail changes that!
A thumbnail is a gateway to your video, perhaps a book cover or like a movie poster. It compels your audience to click the ‘play’ button! It’s proven that 90% of top performing videos choose a custom thumbnail!
What exactly is a thumbnail?
A video thumbnail is a single image that represents your video. Whether it is a Google search, websites or social media previews, it inspires your audience to pick and choose to watch your video! In simpler terms, the task of a video thumbnail is to convey what your video is about or why they should watch it!
Custom thumbnails can be created on various online platforms or could also be the perfect still from your video! The flexibility of choosing fonts, colors, icons and banners is available on various online platforms and even on various software.
Create the perfect thumbnail
1. Emphasize on emotions
Displaying human emotions often captivates the audience. This trick does the task of intriguing your viewers and leading into them clicking on the video. For instance, if your thumbnail depicts the content of the video to be shocking or surprising, it will instantly influence your viewers’ perspective.
2. Adjust the contrast and play with colours
When were the last time dull and dreary colors grabbed your attention? Hard to recall. Right? Bright, vibrant and vivid colors make your thumbnail pop. It’s always preferred to have a great color scheme throughout the video. In case your video doesn’t have such colors you can always use editing tools to create a thumbnail that attracts masses! Or you could let bold text work its magic in the thumbnail!
3. Include branding elements
Including elements from your brand can boost your brand loyalty and recognition. When you have a bond with your audience, it increases the trust they put in you- making it super easy for them to recognize you even amongst hundreds of other search results. Consistent watermarks, logos, consistent thumbnail style are some great ways to be identified at just a glance.
4. Beware of Clickbait
There is no point of fooling your audience by creating dramatic and irrelevant titles. It’s important that the thumbnail is relevant to the content of your video- in case of a discrepancy between the thumbnail and the video the viewer might exit the video. This would result into your video being less discoverable. Use exciting titles and graphics will surely get your video noticed, so don’t be afraid of actually stating out shocking content of your video.
5. Use animation
Animation in thumbnail has definitely been a new wave. Experimenting with animation makes your video stand out in the crowd and gives your viewers a glimpse of the video. Animation can take your monthly newsletter or email marketing to another level altogether!
6. Ensure high resolution
When embedded on your website, these thumbnails, despite being small appear enlarged on the screen. Especially when the possibilities of the viewing screen are endless, which means it could be a desktop or a TV screen. A blurry or a pixelated thumbnail drives your audience further away from your video. We’re sure that’s the last thing you want for your company. So the point is, ensure that you create a high resolution thumbnail.
7. Declutter your thumbnail
A clean, crisp and clear image that translates the essence of your video is extremely crucial. Including bold and legible text with vibrant colours is one of the quickest ways to grab the eyes of your viewer. To arrange the necessary elements in your thumbnail efficiently, the rule of thirds should be applied. Okay, let’s simplify this for you- open your phone’s camera, turn on the gridlines and place the content along the lines or where the lines meet. This neat trick enables clean display of content.
Communication Crafts is a trusted video production agency with a long list of successful videos to speak for the company. Our experts create the highest quality videos that appeal to the masses. We get it! Video production isn’t the strength of every company so it’s best you leave it to us! Constant innovation is our forte! We guide you throughout the entire process, making it hassle-free for you and targeting the right audience. It’s a win-win!