How to make a hit video
Videos are crucial part of any marketing campaign. With more and more internet traffic being attributed to videos, it’s makes more sense than ever to work with all the different types of videos that can be made!
So how exactly do videos become a part of a marketing strategy? We’ve explained it here:
As content creators and video producers, sure, all of us want our videos to go viral at some point of our video marketing journey. There isn’t a magic formula that will ensure a viral video every time, but worry not! You do have the power to make an awesome video that will be loved by many- which in turn will result into higher reach. Wider reach across the target audience results into improved brand awareness and often boost in revenue.
You can’t ever guarantee that a video will go viral, but you can definitely put out a hit video that’s going to sky rocket your viewer engagement across various platforms! Here is a guide which will help you!
Tips before you get started:
– Keep it short, sweet and simple
– Provide meaning and value
– Ensure a meaningful message is sent across
– Make sure you have an awesome thumbnail
Use the right format
It’s important to optimize your video in order to fuel that social sharing status. Make sure the video has the right format for the platform you’re posting it on. Consider stats like: most of the videos are played without an audio or how most of the video content consumers are mobile users. This way, you can strategize optimal mobile viewing experience.
Power packed supporting text
Every video needs a perfect headline. This inseparable pair has the power to draw impactful reactions out of your audience. Click-worthy headlines provide with clarity and set adequate expectations from the video.
Tell a story
When a story is being told, our sensory cortex immediately lights up. Because let’s be honest, watching a mini-movie than a commercial is a lot more interesting. The smoothly flowing storyline, a plot and a solution or even a message being conveyed power packs your video! This way, your audience will keep on coming for more and more! Companies such as Amazon, Nike, Reebok, Google and Facebook have been known for creating emotionally compelling and power-packed stories.
Stimulate your audience emotionally
When you tell the story perfectly, it evokes the right emotions and that’s what gets those shares rolling! Whether it is happy, sad, inspiring or upsetting, it intrigues your viewer to actually finish watching the entire video and that’s what going to increase your rank-ability. This way, the visibility of your videos rise with every video you keep on posting. When people are emotionally invested in what you have to say, your message directly gets imprinted on their memory and they automatically relate to your brand’s values.
Do the unexpected
Everyone can do the cliché and the average. It takes experts to come up with innovations in storytelling, experts like us! Duh. Diverting from the norms and stepping out of the box is often applauded and anchors onto the viewer’s memory. When you do the unexpected, it gets the people talking, leading to more shares and more people actually engaged with the video. It’s advisable to be remembered as the brand that did something rather than just a normal live action commercial. It’s a common error to limit your products to live action or just talking head videos. Instead, you could opt for a unique style of animation suitable for your company or an awesome stop motion video that sets you apart from the rest!
Want to know more about stop motion videos? Check this blog out
Don’t be promotional and pushy
Viewers don’t enjoy commercials, let alone pushy adverts. A typical viral video doesn’t focus solely on the product, pricing or the benefits. Jumping onto the sales wagon isn’t a good idea! Instead try to add your mascot or your brand colours to boost your brand awareness. Many times, good videos focus on personalizing the viewer experience. If you’re a sports gear brand, a good idea for your video is to make a motivational and an inspiring video rather than solely focusing product.
Communication Crafts has a team of video experts who are equipped with modern filmmaking techniques that cater to a diverse range of video projects. With snappy graphics and cool animations, get ready to tell a hell of a story with us! We are just the storytelling experts you need to reach out to a wider audience. Boost your brand awareness and get higher ROIs when you work with us!