Impressive facts about videos that show they rule content creation and consumption

By December 5, 2019March 31st, 2021Film
Impressive facts about videos that show they rule content creation and consumption.

Videos have rapidly become one of the most consumed forms of content in the past decade. They are essential in involving existing customers and attracting potential customers for most content creating organizations all over the planet. The year-on-year consumption of video content is increasing at a staggering rate, to the point where videos sum up to one-third of the total content that is being consumed by people on the internet. Is this just a momentary boom or are videos really the most powerful form of content to drive and establish your company and its products?

Businesses now view video content as the perfect marketing tool:

Video marketing and the usage of videos has completely changed the dynamics of the corporate world. They have become an essential part of promotion as well as communication with existing customers. Here are a few stats that show how important videos are for organizations and their digital footprint:

  • 87% of businesses now use video as a marketing tool (This figure has seen a sharp rise from 63% in 2017, and 81% in 2018)
  • 83% of marketers say video gives them a good ROI (up from 78% in 2018)
  • 94% of video marketers say video has helped increase user understanding of their product or service
  • 84% of marketers say video has helped them increase traffic on their website
  • 81% of marketers say video has helped them generate leads
  • 80% of marketers say video has increased dwell time on their website
  • 41% of marketers say that video has helped them reduce support calls

Consumers prefer video content over other forms:

The consumption of content has transformed since the arrival of videos into the content ecosystem. Consumers now find text manuals, diagrams and other text forms as time consuming, unattractive and uninteresting. Here are some stats that suggest how consumption of content has changed since videos have come into the picture:

  • 96% of people say they’ve watched an explainer video to learn more about a product or service
  • 79% of people say a brand’s video has convinced them to buy a piece of software or app
  • 68% of people say they’d most prefer to learn about a new product or service by watching a short video. This makes video more popular as a learning tool than text-based articles (15%), infographics (4%), presentations and pitches (4%), eBooks and manuals (3%)
  • 87% of people would like to see more videos from brands in 2019
  • 48% of people said they’d be most likely to share video content with their friends ahead of any other type of content. Video came out ahead of social media posts (23%), news articles (16%), blog posts (5%) and product pages (3%)

Social media platforms are excelling with videos in their armory:

Social media and video streaming giants such as Facebook, Instagram and YouTube rely a lot on videos for user involvement and creating engagement within their communities. Videos have become a huge part of how people communicate and express themselves on social media. Here are a few stats that lay emphasis on how videos are transforming the social media and content sharing community:

  • Video posts have 135% greater organic reach than photo posts on Facebook
  • 100 million hours of video are watched every day on Facebook
  • YouTube sees 900 million unique visitors every month
  • 68% of YouTube users watched a video to help them make a purchase decision
  • More than 70% of YouTube watch time is generated from mobile devices

The usage of videos as a marketing and communication medium has completely changed how businesses have started involving consumers into their ecosystem. Video content have opened up a whole new world of creativity and content creation. ‘How the message is delivered’ is as important as ‘what the message is?’

To sum up, the dynamics of content creation have completely transformed and videos are the flag bearers of this metamorphosis. Delivering your message through videos is now the ‘cool’ thing to do. It’s time to join the bandwagon like everyone else. The importance of video marketing has evident to organizations and advertising agencies all around the globe.

Communication Crafts excels in video making and video production. Get in touch with us to fulfil any of your video production needs.

Source: Wyzowl and Hubspot

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