The Challenge

To design and develop brand collaterals for NVee e-Cigarettes in UK, in compliance with govt. rules and regulations for products containing Nicotine.

The Innovation

  • Selected a creative & media mix strategy for the overall brand awareness & promotions of NVee products
  • Leveraged our expertise in “Digital & Print” for best utilisation of media
  • Digital media was used for the promotions of the NVee products to the masses
  • Print media was used to do in-store branding for an engaging brand experience for consumers


  • Multiple USPs of the product were promoted through all the digital media channels which included social media networks, emailers, personalised emails, etc.
  • Effective us of Print media for in-store branding by designing POS Units, posters, mats etc.
  • Special delivery vans were designed, where different offers & promotions were carried out towards increasing brand recall

The Outcome

  • In-spite of being a new brand, NVee achieved expected sales results within the first quarter of its product launch
  • Full compliance to govt. regulations was in place with branding at any point, which made the overall business functioning smooth
  • The engagement with the users of e-cigarettes product was tremendous and resulted into building a special community group for the NVee Brand among consumers.


Communication Craft are an integral part of our organisation. They’re at the core of everything we do, allowing us to stretch our creative boundaries and to challenge the norm.
Our relationship has spanned over a number of years where both organisations have grown and developed in perfect harmony.
As with any agency, CC is judged on their creative input and timely execution. How we get there is what makes CC such a unique and special partner. Our easy-going relationship allows us to have frank and stimulating conversations around our tasks and objectives.
Their vibrant nature, accessibility, flat management structure and can do attitude have made our lives considerably easier, allowing us to achieve our corporate goals more easily and to plan with a greater degree of confidence.
Many business partnerships are forged out of commercial necessity, our relationship with Communication Craft has blossomed over time into a resilient friendship with shared objectives that have been at heart of our success.

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