The Challenge

The client is a leader in photobook printing services. The client’s mission is to become the most trusted and effective business service provider to Customer

To manage such a large customer base. The client needed an effective CRM system to track customer data, Lead and follow-up detail, Order detail, Order tacking Complaint management etc. and hence, it decided to have its own custom CRM application to fulfill its goal.

The Benefits

We provided an end-to-end CRM solution to cater to the client needs.

We implemented the following modules:

  • Photographer Master Management
  • Lead/Follow-up Management
  • Order Management
  • EMP Tracking management.
  • Complaint Management
  • Expense Management
  • Offline sync of data
  • Weekly/Monthly/Quarterly/Yearly – Performance/Sales/Outstanding /slow-moving Report
  • Ease of use
  • Real time updated information
  • Data security
  • Increased sales

The Technical Solution:

The key objective is to address real time issues and provide need based solutions
which includes:

  • Online attendance of marketing team with current location and daily target/visit detail.
  • Provides reliable real-time information about Current EMP location, Visit Detail, Upcoming visit, Current order status of photographer, outstanding detail of photographer.
  • Optimizes resource utilization, forecasting, planning, and performance monitoring.
  • Provides customer relationship management tool which keeps a track of invoice generation, account receivable and emails.
  • Supports full integration of Push notification, SMS and email.
  • Supports geofencing functionality to track emp current location, visit location and petrol expenses.


Hello Farukbhai,

It is also our indeed pleasure to work with you and your team, you have always given your best efforts to make sure that Photo Orange receives the unconditional support and solutions.

We thank you for the same.

  • What would you say is unique about our services?
    The Never Say “NO” attitude, you and your team makes everything possible, what we demand.
  • Did our service benefit your business directly?
    Yes ofcourse it did, without these systems developed we would not have been able to grow the business as we have done today
  • In what ways did we make it easy for you to do business with us?
    The entire CRM developed, has made the system run in process, haven’t we gone through CRM, we would have gone astray  searching the things at every level.
  • Would you recommend us to others?
    There is no Doubt in that! You have always been great and tremendous in your support 
  • Should the opportunity arise, would you use our services again?
  • Definitely, and we are still continuously working with you, and hoping to continue this association  for long.

There is one more thing Farukbhai, Working with Communication Crafts have been an great Experience, but it has become great and wonderful only because we work with you, You had always made sure to give us the best service, and we Thank you for that.