Testimonial Examples Which Can Help Increase Conversions

By September 9, 2020March 26th, 2021Film
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Struggling to convert your hard-earned leads into customers for your business even after following specific marketing strategies to increase traffic on your websites? Going through different marketing strategies but still not as effective to increase profits?

Well, how can you increase sales then?

It is so simple! Unleash the power of customer testimonies!

But what is a customer testimony?

Simply put, a customer testimonial is an existing customer sharing their take on your brand which is key for increasing business sales.

Being in the Digital Marketing industry for 15+ years, we at Communication Crafts are, not only proficient in producing testimonial videos for our clients but having delivered incredible different types of marketing testimonies that have helped increase their business sales. Let us see the various testimonies we have created for our clients.

Effective for marketing and increasing conversion for your business, here are some business testimonial examples that work wonders.

1. Video Testimonials
2. Quote Testimonials
3. Peer Testimonials
4. Social Testimonials
5. Influencer Testimonials
6. Interview Testimonials
7. Long-Form Testimonials
8. Blended Testimonials
9. Documentary Testimonials

Top 9 customer testimonial examples

1. Video Testimonials

Seeing is believing. Show your customer testimonies in a way that simply compares your products with your competitors. Why is your product the ideal choice for the customers? What about your product can make your customers trust your more? Answering these unique questions through a video help people trust you more. The audience always loves a good story that they can relate with. That being said, producing such a video testimonial can help convert your leads into actual profit for your business!

2. Quote Testimonials

Sharing testimonies by stating quotes can be said to be the godfather of all testimonies Easy to gather, quotes can be the simplest thing you need to do for getting a viewer’s attention. By adding a picture with a quote & CTA, can easily reaffirm viewers with confidence that buying your products is the right decision. Since it is known to work wonders, companies incorporate them everywhere, into their sales pages, landing pages and other social media content.

3.Peer Testimonials

People tend to drift toward others who resemble themselves. This is called implicit egotism, which is why Peer Testimonials work. Simply put, the person giving the testimony is of the same demography as the target viewer. So selecting customers that give testimonies for your business are from the same demographics as the target audience, surely will grasp the attention of your viewers and make them want to buy your product/service.

4. Social Testimonials

The greatest testimonials are the ones you don’t need to ask for. And that’s just what social media video testimonials do! When customers volunteer to write about their experience with your company via Facebook, Twitter, Instagram or another social media platform, make sure to not let that opportunity pass! Engage with them kindly. Running an interactive social media campaign can do wonders for your business. Also, such kind of social presence makes your brand more reputable and makes people want to use your product/service.

5. Influencer Testimonials

Hiring an influencer might be the easiest marketing strategy to adopt. Influencers are personalities that are recognized worldwide and have a loyal mass following on social media platforms like Instagram, Facebook, Twitter and YouTube. Their followers have complete confidence in them and the brands they endorse. A great review from an influencer shows your audience that you too are trustworthy.

6. Interview Testimonials

Gathering testimonies by interviewing your customers is an efficient of engaging your viewers. An honest, candid Q/A video speaks volumes. Let the customer happily share their experience of your product/service and it is sure to create a success story for you!

7. Long-Form Testimonials

“The more you tell, the more you sell”. You probably have heard this saying a lot. But is it true, considering most people get bored reading long stories? Which is why it is important to write precisely what you want your potential clients to know! But also make sure to write in an engaging manner that intrigues the reader. The more reasons you give your customers to buy, the more likely they are to relate with it, and will end up buying your products.

Create an intriguing way that covers all the winning points of your product/service and sells your story quickly. But don’t stop until you’ve told the whole story to those who would like to hear it all. Once they’re convinced, they might just stop reading anyway and start ordering. Or later go back and read the rest to reassure themselves.

8. Blended Testimonials

You might have surely seen a fusion of famous quotes and client testimonies incorporated in a marketing video. It is so effective and easy to produce. You can simply use snippets of your client’s testimonies and create a crisp, appealing video! It’s like shooting multiple targets with a single arrow!

9. Documentary Testimonials

Something outside the box! Creating video documentary testimonies is a creative approach in engaging with your potential customers. It gives them a chance to see how your existing customers have profited from using your products, mobilizes them to engage with your business & also gives a more authentic presence to your video.

What suits your business best?

In a nutshell, producing the best business testimonials that connect with your audience and reflect the true nature of your business, can significantly increase your profits. But producing an effective testimonial video might not be everyone’s cup of tea. Which is why most businesses – small or large scale, prefer to hire professionals when creating business testimonials.

Why? Because it works.

As a leading digital marketing and testimonial production company, we have expertise in this industry for more than 15+years. Our team of professionals have worked on the production of many client testimonial videos that have helped in business growth and customer education. With the best graphic designers, scriptwriters, expert animators, social media video maker, animated explainer video, testimonial video producing experts, working for you, whose goal falls nothing short of meeting all customer requirements, we just know how to make the perfect type of testimonial that works for your business.

Make the smart choice of hiring the right people and getting it right the first time, with Communication Crafts!

Don’t waste your precious time and let us help you produce the best client testimonies for your business!
Schedule a Free Consultation Call