Top 10 Motion Graphic Trends Of 2020
The beginning of every decade has almost always signified a new era in motion graphics. In the last half of 2010, we saw the emergence of minimalism, contrasting neon colors, morphing and glitch effect in motion graphic design.
These trends are still going strong in the wake of 2020, and they have paved the way for several other cutting-edge styles that, experts hope, will define the new decade we have just stepped in.
Here are 10 motion graphics trends you should look out for in 2020 –
Videos have been performing staggeringly better than most other forms of media including images and traditional infographics.
Motion tracking is the go-to trend for the best motion graphics studios to transform inanimate infographics into interesting and interactive videos.
The use of mixed media
In 2019, mixed media was in high demand. The entire year showed an unexpected appreciation and demand for a mix of 2D and 3D animations, images, and existing footage.
Motion graphics with a blend of 2D and 3D composition has left a lasting mark in TV commercials and online ads. It is a superbly inexpensive way to design videos using mixed-media motion graphics video maker that is visually attractive and informative.
It is impossible to think that 2020 is ready to bid the trend of using mixed media “goodbye” just yet.
It is not one particular technique, but the mix of several design methods that produce a surreal world which people can relate to. It takes simple elements and clean (sharp) visuals and transforms them into something real as well as fantastic at the same time.
This relatively new trend makes familiar objects behave in unexpected ways that capture one attention and imagination. Your motion graphics agency should prepare for some of the best works of digital hyper-realism in 2020.
The seamless transition has become an incredibly important trend in the world of motion graphic trend. These transitions are uninterrupted and peaceful, pushing the viewers to pay more attention.
Disruptive kinetic typography
You have likely come across kinetic typography in several TV ads already, but 2020 is ushering in the era of disruptive kinetic typography. Think of it as the newest trend of motion graphics that brings intriguing type fonts of the copy to life.
However, the focus isn’t completely on the legibility of the copy but creating an unforgettable experience for the audience. It is all about taking the viewers on a visual journey of impactful storytelling.
The previous decade inducted minimalism to graphic design and motion graphics indiscriminately. We have seen flat designs, use of pastel shades and darker backgrounds, but none of them have stuck around in 2020.
Hyper-minimalism not only makes the video clean and easy to follow, but it also allows the users to focus on the more important elements in the animated piece.
From IKEA to Uber, a number of brands are taking Graphics Interchange Format (GIF) to the next level with a mix of 2D animations, 3D graphics, and disruptive typefaces.
Neat and attractive animation has been a forte of the leading consumer-centric brands since the end of 2019 and the experts expect this trend to remain strong in 2020. Your motion graphics company should consider creating branded GIFs, which are both eye-catching and inexpensive for upcoming digital marketing campaigns.
Use of retro motion graphics
Retro motion graphics are back with a bang with nostalgia from the 80s. Although we don’t see much of it in branded animations, the 80s-inspired graphics are making a huge comeback with backgrounds.
They are intriguing, easy-to-follow and they command attention to the message of a video with ease.
Retro text animations and transitions have become the go-to style for new-age brands that target millennials. We hope to see more retro ideas in this decade.
We have got to be honest here! Isometric designs have been around since the beginning of 2018, but motion graphic designers are not yet ready to part ways with it.
Isometric design refers to the technique of rendering 3D elements on 2D screens. While it is not easy to pull off (think of it as the love child of 3D and flat design), it definitely draws the viewers’ attention to the objects/elements that matter.
Motion graphics in web and app design
User experience is more important than it has ever been and motion graphics services working on websites and branding are now using templates for motion graphics to offer their visitors an enhanced UX.
In fact, in 2020, motion graphics templates have become quite common in the world of website designing and app designing. It is a welcome trend we hope to see become mainstream in the next couple of months.
These ten trends barely cover the tip of the iceberg we refer to as motion graphics trends. However, these are the styles and techniques experts deem indispensable in 2020 and the new decade.
Your business communications can create the impact you want, with the right motion graphics techniques blending with superlative content in your brand videos. Ideas are the currency you use to set up meaningful transactions with your audience. You need wit, craft, and swag to come together, to make your motion graphics content shine. That’s what our design experts do for brands from dozens of industries, across geographies.
Entrust the masters of the craft, Communication Crafts, with your brand’s video content production and marketing. We transform your ideas into content, that you can use to create opportunities and build lasting relationships with your audiences.