Why Video Should Be an Essential Component of your Content Marketing Strategy
Video content marketing has been named one of the most powerful and effective marketing strategies. We’re sure you might have already noticed the growing impact of video marketing around you. The importance of video marketing should be highlighted because of its frequent usage and interactive qualities that lead to an increased number of people resorting to video content for the mixed purpose of entertainment, education or simply exploration. Video content is accessible everywhere, anytime and on all platforms. It’s obviously a no shocker that it is already a $135 billion industry.
Video content marketing is there at the top as it is compatible with the short attention spans of humans. It provides varied opportunities to engage, enhance and stimulate the potential customers. Videos are a great tool for someone who wants to break that ice between the brand and their consumer or even help you stand out amongst other brands. They also provide a great tool to create a bold and a strong identity in the market.
– 81% of businesses use video as a marketing tool and prefer video content marketing
– A survey conducted suggests that 7 out of 10 people would rather watch online videos than television
– With tons of videos available on every platform, mobile video consumption keeps rising by 100% every year and 92% of those people will share that video with others!
– It’s predicted that by 2022, online videos will make up more than 82% of all the internet traffic
– 78% of people watch online videos every week- That’s a lot of people!
If these stats didn’t blow you away, we have a list! Read how important video content is and why you should consider video content marketing an essential strategy!
Video content appeals to one’s emotions
Video content is a great tool for storytelling and everyone loves a good story! Videos quickly become the heart of marketing because they’re so emotionally packed. They have the power to move you, inspire you and evoke feelings in a short span of time. With powerful, cinematic visuals, audio, vivid characters, color palettes and relatable stories, you win your audience over and make an everlasting bond. These emotional gems stick with the viewer even after your audience has exited the page. The brand name, thus becomes engraved in the memory of the audience. This psychological benefit can only be availed through videos. Pure text just lessens the impact.
Easy to share
We’ve all been a part of this, from sharing viral videos with our loved ones to reposting a witty commercial on our social media platforms. It’s tried and tested! The ease of sharing compelling videos increases a brand’s reach. The viewer appreciates an amazing video which can be easily shared on multiple platforms. Social media allows just that. With new and upcoming social media features such as Live, IGTV and Stories, the users are encouraged to post and share high quality content- making it accessible to all! When your brand posts that well scripted video, just remember there are viewers waiting to share that Social Media video!
Voices and reflects the company’s values directly
Letting your viewers get to know the values behind your brand increases and engages your customer interaction. Most of the times, businesses are highly structured and have formal constraints. Personalizing your brand increases your brand awareness and loyalty. Videos like behind the scenes, company culture and about the company are some great examples of humanizing your company! Let’s face it- everyone wants to know what goes on behind the closed doors and what better way to do it than transporting your future customer, employee or investor to your company!
This cool blog we wrote on company culture videos is surely going to provide you an insight into how to do it correctly
Generates leads and is great for SEO
Video content should be posted on your web pages, shared on social media platforms and even your monthly newsletter. Video posts on social media increase your brands reach by 135% compared to just a photo! The conversion rate on your website is also bound to increase by 80% when you have a great video on your landing page. According to a research, if you have an embedded video on your webpage, it is 53 times more likely for it to show up on Google search rankings. So basically, when someone spends more time on your website- pat yourselves on the back for that 5-min long about us video that you decided to put in there! This in turn increases the activity on your website and boosts your own ranking!
Simplifies complex concepts
The diverse nature of video content makes it one of a kind! You can make videos for any audience, with any budget and about anything! From whiteboard animation videos to vertical videos for social media- their diverse nature serves every purpose! Explainer videos are a great example of video content that simplifies complex concepts for better understanding. It’s proven that people who have watched explainer videos for a product retain more information than people who haven’t! Such videos work because they are unique, fun and highly interactive!
Communication Crafts is a proven expert when it comes to video content marketing. Our highly experienced team of professionals have worked on thousands of video projects for global clients. We know how crucial it is to script, shoot and upload that perfect video. After all, a great video campaign can elevate your brand. Your vision comes to life when you work with the team next door.