Progressive Web Apps. It’s been more than 12 years since Steve Jobs originally presented the idea of web apps that perform the same as native apps.
It’s been more than 5 years that the term “PWA” was introduced to the technological world. And since its inception PWAs are becoming more and more popular.
The main reason being, a staggering rise in the user engagement that is consistently seen for those businesses and companies who use PWAs instead of legacy applications and native apps.
A PWA study found that conversion rates increased by 169%, page load were 85% faster and PWAs increased mobile users by 154%.
In the end, that’s what all businesses and companies want. And PWA has come to the rescue of businesses’ whose survival and growth depend heavily on online engagement.
So what exactly is a PWA?
Progressive web apps leverage modern browser capabilities and latest web development technology to deliver enhanced user experience that is as good as if not better than native applications.
In a nutshell, PWAs are web sites that behave like native mobile apps.
Think of it as a website built using web technologies but actually feels like using an app.
Compared to native apps, PWA development is much faster compared to native development. By harnessing all features of a native app-like service worker caching, push notifications, API integration along with having a great responsive design, PWAs have enabled the users to receive a great user experience.
MNCs like Twitter, Uber, and Starbucks have quickly grasped the advantage of using PWAs. They are the next big thing in the mobile sector. And this year progressive web app development is set to take off.
Progressive Web Apps are the present and the future of web development.
Here’s why that is.
People love using it
PWAs have enhanced the overall app experience and there’s no denying it. The fact that it is quick to launch and great to use, and can be added to the mobile home page for direct access is why people love using progressive apps.
This is possible since the progressive apps have a link-adding feature that allows the app to be cached so that you can access it from your mobile home screen.
65% of users download zero apps on their phone. And this is why progressive web app is so loved. It enables the users to access their favourite website in a much better way right from their smartphones.
This has helped many companies increase their business revenue. Companies like MakeMyTrip saw a 160% increase in shopper sessions and lowered the bounce rate by 20% compared with their previous mobile site. While Twitter’s PWA app called Twitter Lite saw a 75% increase in tweets sent.
PWAs remove the need to surf through the app store or play store looking to see if there are new updates rolled out for the app. PWA users always have access to the latest updates.
A PWA allows the app publishers to implement software patches quickly. Since they keep entire control over the content, customers always use the most current version of the app.
This unique feature allows organizations to remove the redundant need to maintain old versions of apps or risk loss of user data until they start the update.
Cost-effective development solutions
These web stacks enable the PWA developers to quickly code and launch the app in quick succession. Saving an ample amount of time and development costs because of it.
Unlike native apps that require comprehensive planning, development, listing, approval and installation before they can be used. Progressive apps can simply be deployed by a web page code that is compatible with both desktop and mobile browsers.
With PWAs eCommerce businesses that invest heavily in mobile app development can save huge on mobile app development and maintenance.
Low Data Usage
For the people who at times face data connectivity issues and use mobile data, PWA is a game-changer. It helps optimize data usage enabling mobile users to save their mobile data and use it efficiently.
Better Security measures
We live in a digital age where everything revolves around the internet. Cyber intrusions and attacks are always a threat to websites. That’s why secure internet connection is necessary.
Since Google highly recommends web developers to use the secure version of HTTP- HTTPS, PWA sites are being moved to HTPPS. This enables to launch a PWA in a secure and more controlled environment where data security of sensitive data can be assured. This gives the users’ the peace of mind that there won’t be any compromise of their personal data and let them freely enjoy using the app.
Progressive web apps have removed the unnecessary & troublesome need for downloading and installation stages that usually come with a native app.
Using the latest cutting-edge web technologies, PWAs have so much more to offer to the users. Its ability to engage and delight the users with a great user experience is yet unparalleled.
If you are looking to develop a PWA, the timing can’t be much better. If you’re looking for a trusted progressive web app development company, look no further!
Communication Crafts is an established web app development company since the last 16 years. Our team comprises of the best web developers, mobile developers and PWA developers who have years of proven experience creating custom PWA solutions from scratch.
With our unique PWA development process, you’ll always get a PWA that is easy to use, has a great responsive UI/UX design and simply delights the end user.